A responsive website or a native mobile application?
A responsive website or a native mobile application? That is the question a lot of companies, both small and big, ask. A lot of businesses are coping with this question and do not exactly know what to do. This article provides you with a clear overview of the main differences between a responsive website and a native app.
It can be hard to make a decision, since you will need to take both the advantages and disadvantages of the two options in consideration. Over the past year, consumers have spent on average 27% of their mobile consumption on visiting retail business applications. In addition, 67% of the consumers prefers to make a transaction on a mobile optimized webpage instead of a non-optimized webpage.
A balanced choice
The choice for a responsive website or a native app should be based on the goals of the business. If your business has the funds, it is highly recommended to implement both options. In this way, your business becomes most and best accessible for your target group. The native app creates a centered mobile experience for your existing and most loyal customers, while the responsive website helps you in facilitiating the online experience for new and old clients.
However, most businesses do not have the funds to implement both options. A responsive webdesign is certainly the most affordable option in comparison to a native application. If the retrievability in search engines is an important goal of your organisation, the responsive website is very important to you. A mobile application is set up in an enclosed environment and does therefore not have any influence on the ranking in search engines.
The development of a responsive website costs you significantly less time than the development of a native mobile application. Is total accessibility of your online presentation one of your goals? In that case, a responsive website could be the ideal solution for you. By means of a responsive website, your online domain is accessible for all devices. A mobile application offers the visitor a unique experience. On top of that, an app is exclusive for the operating system, so it will not be directly accessible for everyone. In order to support all platforms, you will need to develop the application for iOs, Android, etc. Be aware though not to see the responsive website as the simple alternative. Of course, it improves the availability of the online presentation, but it does not feature the possiblities of a camera or GPS. A mobile app gives its users a unique experience, more than a responsive website does.
A mobile app, but which platform?
Did you choose for developing a mobile application? Consult Google Analystics first, to see what devices are most used by your target group.
Are you looking for the right person to design your responsive website or native mobile app? LiveWall is happy to help you. Together, we can build a custom project in which optimizing customer experience is the central purpose. LiveWall develops applications for the web, iOs and Android.
To conclude: If your business goals are more focused on creating a unique experience for existing clients, the best option for you is a native mobile app. If you want to increase your findability in search engines, the best option for you is responsive webdesign. Although, as mentioned earlier, by implementing both options you will offer your customers the best experience.