For various clients such as Beemsterkaas and Pupa Nail varnish we developed coupon strategies. These strategies can contain various types of activities. For example there is the possibility to create a FB-like activity where the consumer could 'like' a page and thereafter recieve a coupon to go get a product.
Besides this, there is the option to give the consumer a code/coupon attached to the product they just bought. They are encouraged to visit the website to enter their code to see if the code is connected to a gift.
As you can see, there are different ways to attract people to your website, you can use the offline>online strategy or the other way around.