KLM Pack & Go

Experience your destination with Pack&GO

LiveWall developed a new concept for the campaign page of the biggest international sales campaign 'Pack&GO' of KLM.

During the Pack&GO, KLM offered many appealing ticket prices. To anticipate on the relocation of traffic to mobile devices, KLM wanted to know about the impact and the possibilities to develop a mobile first campaign for smartphone and tablet. Throughout this time, KLM has compared the mobile page with the standard website. The current website page is especially focused on sales, where the mobile page was focused on inspiration for new destinations. The test was done in three countries: the United Kingdom, Germany and Norway.

The project resulted in a new, inspirational, mobile first campaign page for KLM. Each destination was made visually attractive by a unique feature: beautiful images of destinations, 360 views of destinations that follow your movements and City Selfies. Fans and customers of KLM made these selfie videos whereas they left a personal impression of the city.
Besides that, you’re able to share destinations via social media (Facebook, Twitter en WhatsApp) and via email, so the booking can be completed on another device.

This all resulted in a beautifully designed page filled with very helpful information; the perfect invitation to Pack and GO!

Cases

Coca-Cola Expedition Robinson Sony KLM Royal Dutch Airlines KLM Armin van Buuren vs Concentrate KLM - Dream Deals Maandag Villa Pardoes KNVB ABN AMRO World Tennis Tournament RTL Live Tomorrowland Disney KNVB FoodieChannel Chestnote App Red Bull RTL MCN RTL 7 - Matchwinner App Rekub App Fiat Idols Unilever Food Solutions Maybelline Willem II Football Club Endemol Webshop Bol.com RTL - Goede Tijden, Slechte Tijden Randstad Republic Records - Alesso Ziggo BIC Spots RTL Dance Dance Dance Online Bullies Tackled KLM Smartwatchface Dancetour Red Bull Digster/Spotify KNHB RTL5 & Renault RTL - Bluf RTL & Fisherman's Friend Cirque de Soleil - Amaluna Voetbal Inside & Gillette RTL Late Night RTL Woonmagazine Fleurop Drawing Contest Spotify Elsevier RTL Eigen Huis & Tuin Voetbal Inside Smiths KLM Pack & Go Teradata KLM Pack & Go Mobile Comedy Central Universal Music Toyota The Voice Of Holland NBA Holland's Next Top Model Red Bull Pepsi DJ Knock Out RTL/Emte CBRE Guus Meeuwis So You Think You Can Dance VeiligheidNL FIFA Andrélon/GTST RTL & Kinder Bueno RTL in cooperation with Lidl & Miele KLM BIC Goodyear Sony Peijnenburg Website Expeditie Robinson Digster/Spotify Teradata Holland's Got Talent Coca Cola Londen Eye Waitrose Dunlop Endemol LiveNation Concentrate Sony Music - Gers Pardoel Jupiler and Dancetour Digster Play Awards Amstel Gold Race Zeeman fashion stores Lay's Republic Records Fox Sports 100%NL RTL Darts DFB (German football team) Magic Mike XXL Extrema Outdoor (XO LIVE) EO - De Grote BijbelQuiz 2015 CBRE L’Oréal UK Guus Meeuwis SYTYCD - Milner Nutrition centre Universal Germany Digster The Common Linnets Samsung Red Bull: Social Dashboard Dutch Ministry of Justice Rabobank Jupiler ABN AMRO TomTom application Night Of The Proms Videoland RTL Celebrates Christmas Licor 43 KWF TV Show Ministry of Safety and Justice Expedition Poolcirkel Men United Holland's Next Top Model Ugg GTST Dressingroom Cheaptickets Radio 10 When Will I Be Famous Parbo Bier Gooische Vrouwen 2 Peijnenburg Amsterdam Music Festival (ADE) AP Hogeschool Antwerpen PresentersWall Avicii Mobistar RedBand Prenatal Studio 100 - NJAM! RTL Television War Child Eigen Huis & Tuin STER Focus 2015 Oxfam - Behind the brands Het Nieuwsblad Wear if you care (WIYC) KPN The Chainsmokers Cirque Du Soleil - Kooza Booking.com Guus Meeuwis Lipton Beemster Remia Dancevalley André Rieu RTL Nederland Interpolis App Tenneco Europe tour NLGroeit Interpolis Oxfam Novib Snelle Jelle Indesit campaign Hi-Tec NL Vierdaagse of Nijmegen Zebweb Beemster memory Durlinger Bio-Oil New Era Flagship store LiveWall on screen IG-Wall T-mobile Education Lassie Pelican Rouge Schoenenreus Resporter FashionWall LiveWall Data UWV Sky Radio Dancetour Boohoo.com Elho Pupa Family help Hans Anders The City of Haarlemmermeer SpotifyBox iBeacon Open Day app