BIC products provide easy answers for everyday needs. In creating its first product, the BIC Cristal ballpoint pen, BIC chose to go straight to what’s essential: create something simple yet reliable, which eases something we all do, and everyone can use. This vision is at the heart of every brand move BIC makes.
Not only does BIC develop ballpoint pens, lighters are also a part of their product line. The BIC Spots lighter is always on the move because it has 10 different owners on average.
The new Spots lighter line consists of 8 lighters with the eighth most popular places according to BIC. The lighters represent the following destinations: Manarola - Italy, Bora Bora - French Polynesia, Ankor Wat - Cambodia, Charlie Falls - United States, Shwedagon Pagoda - Myanmar, Himeji Castle - Japan, Taj Mahal - India and Moraine Lake - Canada.
In addition to creating their personal perfect world trip users were asked to submit an indication of the number of kilometres of the ultimate journey, which was based on all fan submissions. The fans that were the closest to the correct number won a gift card that allowed them to take their ultimate world trip.