BIC Spots

The perfect world trip

LiveWall developed an interactive world map in which fans were able to create their own perfect world trip based on 8 countries. Towards the end of the campaign LiveWall calculated the ultimate journey around the world based on all fan submissions.

BIC products provide easy answers for everyday needs. In creating its first product, the BIC Cristal ballpoint pen, BIC chose to go straight to what’s essential: create something simple yet reliable, which eases something we all do, and everyone can use. This vision is at the heart of every brand move BIC makes.

Not only does BIC develop ballpoint pens, lighters are also a part of their product line. The BIC Spots lighter is always on the move because it has 10 different owners on average. 

The new Spots lighter line consists of 8 lighters with the eighth most popular places according to BIC. The lighters represent the following destinations: Manarola - Italy, Bora Bora - French Polynesia, Ankor Wat - Cambodia, Charlie Falls - United States, Shwedagon Pagoda - Myanmar, Himeji Castle - Japan, Taj Mahal - India and Moraine Lake - Canada.

In addition to creating their personal perfect world trip users were asked to submit an indication of the number of kilometres of the ultimate journey, which was based on all fan submissions. The fans that were the closest to the correct number won a gift card that allowed them to take their ultimate world trip. 

Cases

Expedition Robinson KLM - Dream Deals ABN AMRO World Tennis Tournament KNVB RTL Live Tomorrowland Disney KNVB FoodieChannel Chestnote App Red Bull RTL MCN RTL 7 - Matchwinner App Rekub App Fiat Idols Unilever Food Solutions Maybelline Endemol RTL - Goede Tijden, Slechte Tijden Randstad Republic Records - Alesso Ziggo BIC Spots RTL Dance Dance Dance Online Bullies Tackled KLM Smartwatchface Dancetour Red Bull Digster/Spotify KNHB RTL5 & Renault RTL - Bluf RTL & Fisherman's Friend Cirque de Soleil - Amaluna Voetbal Inside & Gillette RTL Late Night RTL Woonmagazine Fleurop Drawing Contest Spotify Elsevier RTL Eigen Huis & Tuin Voetbal Inside Smiths KLM Pack & Go Teradata KLM Pack & Go Mobile Comedy Central Universal Music Toyota NBA The Voice Of Holland Holland's Next Top Model Red Bull Pepsi DJ Knock Out RTL/Emte CBRE Guus Meeuwis So You Think You Can Dance VeiligheidNL FIFA Andrélon/GTST RTL & Kinder Bueno RTL in cooperation with Lidl & Miele KLM BIC Goodyear Sony Peijnenburg Website Expeditie Robinson Digster/Spotify Teradata Holland's Got Talent Coca Cola Londen Eye Waitrose Dunlop Endemol LiveNation Concentrate Sony Music - Gers Pardoel Jupiler and Dancetour Digster Play Awards Amstel Gold Race Zeeman fashion stores Lay's Republic Records Fox Sports 100%NL RTL Darts DFB (German football team) Magic Mike XXL Extrema Outdoor (XO LIVE) EO - De Grote BijbelQuiz 2015 CBRE L’Oréal UK Guus Meeuwis SYTYCD - Milner Nutrition centre Universal Germany Digster The Common Linnets Samsung Red Bull: Social Dashboard Dutch Ministry of Justice Rabobank Jupiler ABN AMRO TomTom application Night Of The Proms Videoland RTL Celebrates Christmas Licor 43 KWF TV Show Ministry of Safety and Justice Expedition Poolcirkel Men United Holland's Next Top Model Ugg GTST Dressingroom Cheaptickets Radio 10 When Will I Be Famous Parbo Bier Gooische Vrouwen 2 Peijnenburg Amsterdam Music Festival (ADE) AP Hogeschool Antwerpen PresentersWall Avicii Mobistar RedBand Prenatal Studio 100 - NJAM! RTL Television War Child Eigen Huis & Tuin STER Focus 2015 Oxfam - Behind the brands Het Nieuwsblad Wear if you care (WIYC) KPN The Chainsmokers Cirque Du Soleil - Kooza Booking.com Guus Meeuwis Lipton Beemster Remia Dancevalley André Rieu RTL Nederland Interpolis App Tenneco Europe tour NLGroeit Interpolis Oxfam Novib Snelle Jelle Indesit campaign Hi-Tec NL Vierdaagse of Nijmegen Zebweb Beemster memory Durlinger Bio-Oil New Era Flagship store LiveWall on screen IG-Wall T-mobile Education Lassie Pelican Rouge Schoenenreus Resporter FashionWall LiveWall Data UWV Sky Radio Dancetour Boohoo.com Elho Pupa Family help Hans Anders The City of Haarlemmermeer SpotifyBox iBeacon Open Day app