KLM - Dream Deals

He psst, the KLM Dream Deals are here!

Commissioned by KLM Royal Dutch Airlines and in close collaboration with the KLM Campaign Team, LiveWall created a totally new concept for a huge cross channel, mobile first sales campaign - with a few big challenges to overcome..!

‘Catch your Dream deal!’

The campaign message with a strong call-to-action, ‘Not to miss out on your Dream Offer’, had to appeal to a huge diversity of customers in more than 50 markets. Thanks to a strong visually attractive concept and availability in 20 languages, it aimed at passing many borders! Making it clear in a split second what the campaign is about, it ended up being a great success.

Appealing photography

On the visually attractive landing page we integrated different feeds to personalize the content and offer the visitor a real time experience. Besides the attractive photos for the landing page, all kinds of materials were produced: different newsletters, video, display, OOH materials. Going live with all these materials in many markets at the same time and with all channels integrated, timing and accuracy were key.

 

Campaign Designer tool

To make things easier, we designed a new & optimized input tool which is accessible for all markets and suppliers. This tool includes different business rules and different market scenarios (legal wise). Different feeds were integrated both in the input tool (fare feed) as on the landing page. Ensuring a perfect, logical and pragmatic experience for everyone.

Cases

Coca-Cola Expedition Robinson Sony KLM Royal Dutch Airlines KLM Armin van Buuren vs Concentrate KLM - Dream Deals Maandag Villa Pardoes KNVB ABN AMRO World Tennis Tournament RTL Live Tomorrowland Disney KNVB FoodieChannel Chestnote App Red Bull RTL MCN RTL 7 - Matchwinner App Rekub App Fiat Idols Unilever Food Solutions Maybelline Willem II Football Club Endemol Webshop Bol.com RTL - Goede Tijden, Slechte Tijden Randstad Republic Records - Alesso Ziggo BIC Spots RTL Dance Dance Dance Online Bullies Tackled KLM Smartwatchface Dancetour Red Bull Digster/Spotify KNHB RTL5 & Renault RTL - Bluf RTL & Fisherman's Friend Cirque de Soleil - Amaluna Voetbal Inside & Gillette RTL Late Night RTL Woonmagazine Fleurop Drawing Contest Spotify Elsevier RTL Eigen Huis & Tuin Voetbal Inside Smiths KLM Pack & Go Teradata KLM Pack & Go Mobile Comedy Central Universal Music Toyota The Voice Of Holland NBA Holland's Next Top Model Red Bull Pepsi DJ Knock Out RTL/Emte CBRE Guus Meeuwis So You Think You Can Dance VeiligheidNL FIFA Andrélon/GTST RTL & Kinder Bueno RTL in cooperation with Lidl & Miele KLM BIC Goodyear Sony Peijnenburg Website Expeditie Robinson Digster/Spotify Teradata Holland's Got Talent Coca Cola Londen Eye Waitrose Dunlop Endemol LiveNation Concentrate Sony Music - Gers Pardoel Jupiler and Dancetour Digster Play Awards Amstel Gold Race Zeeman fashion stores Lay's Republic Records Fox Sports 100%NL RTL Darts DFB (German football team) Magic Mike XXL Extrema Outdoor (XO LIVE) EO - De Grote BijbelQuiz 2015 CBRE L’Oréal UK Guus Meeuwis SYTYCD - Milner Nutrition centre Universal Germany Digster The Common Linnets Samsung Red Bull: Social Dashboard Dutch Ministry of Justice Rabobank Jupiler ABN AMRO TomTom application Night Of The Proms Videoland RTL Celebrates Christmas Licor 43 KWF TV Show Ministry of Safety and Justice Expedition Poolcirkel Men United Holland's Next Top Model Ugg GTST Dressingroom Cheaptickets Radio 10 When Will I Be Famous Parbo Bier Gooische Vrouwen 2 Peijnenburg Amsterdam Music Festival (ADE) AP Hogeschool Antwerpen PresentersWall Avicii Mobistar RedBand Prenatal Studio 100 - NJAM! RTL Television War Child Eigen Huis & Tuin STER Focus 2015 Oxfam - Behind the brands Het Nieuwsblad Wear if you care (WIYC) KPN The Chainsmokers Cirque Du Soleil - Kooza Booking.com Guus Meeuwis Lipton Beemster Remia Dancevalley André Rieu RTL Nederland Interpolis App Tenneco Europe tour NLGroeit Interpolis Oxfam Novib Snelle Jelle Indesit campaign Hi-Tec NL Vierdaagse of Nijmegen Zebweb Beemster memory Durlinger Bio-Oil New Era Flagship store LiveWall on screen IG-Wall T-mobile Education Lassie Pelican Rouge Schoenenreus Resporter FashionWall LiveWall Data UWV Sky Radio Dancetour Boohoo.com Elho Pupa Family help Hans Anders The City of Haarlemmermeer SpotifyBox iBeacon Open Day app