RTL5 & Renault

Online platform for Extreme Road trip

Three extreme athletes, a road trip and many familiar faces. That’s what it’s all about in the new RTL 5 show: Extreme Roadtrip. De experiences of the athletes are broadcasted in the unique online RTL5 platform. Unique to this program is the ‘Distinctive Content Approach’; as for each medium separate content is created. Commissioned by RTL5 and Renault, LiveWall developed the online platform for this new program.

In Extreme Roadtrip, the three extreme athletes Chris, Brigitte and Antoine, welcome new famous Dutch persons every day. Together they travel through France. The new Renault KADJAR takes the company to different places where the most extreme sports are practiced. Presenter Saar Koningsberger joins the group to go wakeboarding and GTST star Oscar Aerts races down a mountain lying on a street luge board.

Commissioned by RTL5 & Renault, LiveWall developed this unique online platform. With the ‘Distinctive Content Approach’, a total new experience is created via online, TV and social. Unique to this program is that TV has a supportive effect on the online platform rather than the other way around. Every Tuesday and Thursday, new adventures are shown at www.extremeroadtrip.nl and YouTube.

During a road trip, there’s nothing more important than a suitable car. That’s why Renault enables the viewers to make an extreme road trip themselves. At the platform, the viewer can select his or hers favorite locations in France. For each location, the viewer can see what extreme sports are practiced in that particular city. This campaign allows the viewers a chance to gather with friends and make an extreme road trip in the new Renault KADJAR crossover. 

Cases

Coca-Cola Expedition Robinson Sony KLM Royal Dutch Airlines KLM Armin van Buuren vs Concentrate KLM - Dream Deals Maandag Villa Pardoes KNVB ABN AMRO World Tennis Tournament RTL Live Tomorrowland Disney KNVB FoodieChannel Chestnote App Red Bull RTL MCN RTL 7 - Matchwinner App Rekub App Fiat Idols Unilever Food Solutions Maybelline Willem II Football Club Endemol Webshop Bol.com RTL - Goede Tijden, Slechte Tijden Randstad Republic Records - Alesso Ziggo BIC Spots RTL Dance Dance Dance Online Bullies Tackled KLM Smartwatchface Dancetour Red Bull Digster/Spotify KNHB RTL5 & Renault RTL - Bluf RTL & Fisherman's Friend Cirque de Soleil - Amaluna Voetbal Inside & Gillette RTL Late Night RTL Woonmagazine Fleurop Drawing Contest Spotify Elsevier RTL Eigen Huis & Tuin Voetbal Inside Smiths KLM Pack & Go Teradata KLM Pack & Go Mobile Comedy Central Universal Music Toyota The Voice Of Holland NBA Holland's Next Top Model Red Bull Pepsi DJ Knock Out RTL/Emte CBRE Guus Meeuwis So You Think You Can Dance VeiligheidNL FIFA Andrélon/GTST RTL & Kinder Bueno RTL in cooperation with Lidl & Miele KLM BIC Goodyear Sony Peijnenburg Website Expeditie Robinson Digster/Spotify Teradata Holland's Got Talent Coca Cola Londen Eye Waitrose Dunlop Endemol LiveNation Concentrate Sony Music - Gers Pardoel Jupiler and Dancetour Digster Play Awards Amstel Gold Race Zeeman fashion stores Lay's Republic Records Fox Sports 100%NL RTL Darts DFB (German football team) Magic Mike XXL Extrema Outdoor (XO LIVE) EO - De Grote BijbelQuiz 2015 CBRE L’Oréal UK Guus Meeuwis SYTYCD - Milner Nutrition centre Universal Germany Digster The Common Linnets Samsung Red Bull: Social Dashboard Dutch Ministry of Justice Rabobank Jupiler ABN AMRO TomTom application Night Of The Proms Videoland RTL Celebrates Christmas Licor 43 KWF TV Show Ministry of Safety and Justice Expedition Poolcirkel Men United Holland's Next Top Model Ugg GTST Dressingroom Cheaptickets Radio 10 When Will I Be Famous Parbo Bier Gooische Vrouwen 2 Peijnenburg Amsterdam Music Festival (ADE) AP Hogeschool Antwerpen PresentersWall Avicii Mobistar RedBand Prenatal Studio 100 - NJAM! RTL Television War Child Eigen Huis & Tuin STER Focus 2015 Oxfam - Behind the brands Het Nieuwsblad Wear if you care (WIYC) KPN The Chainsmokers Cirque Du Soleil - Kooza Booking.com Guus Meeuwis Lipton Beemster Remia Dancevalley André Rieu RTL Nederland Interpolis App Tenneco Europe tour NLGroeit Interpolis Oxfam Novib Snelle Jelle Indesit campaign Hi-Tec NL Vierdaagse of Nijmegen Zebweb Beemster memory Durlinger Bio-Oil New Era Flagship store LiveWall on screen IG-Wall T-mobile Education Lassie Pelican Rouge Schoenenreus Resporter FashionWall LiveWall Data UWV Sky Radio Dancetour Boohoo.com Elho Pupa Family help Hans Anders The City of Haarlemmermeer SpotifyBox iBeacon Open Day app