Develop a creative, innovative and stand-alone brand activation that attracts attention and creates awareness for Coca-Cola.
Scan, Pose & Print
LiveWall developed multiple life-sized interactive Coca-Cola bottles that were spread throughout the festival terrain. We combined five brand activations into one: event registration, photo activations, video activations, sampling and data collection.
LiveWall also delivered tens of thousands of Coca-Cola branded RFID bracelets. Coca-Cola ambassadors needed these bracelets in order to participate. The activation flow is as follows:
- Purchase Coca-Cola
Visitors received a RFID bracelet after purchasing one Coca-Cola.
- Scan bracelet
In order to activate the system visitors were required to scan their RFID bracelet.
Fans registered via social login or by submitting their email.
- Pose & picture
Fun photos and videos were automatically generated and linked to unique participants.
As a reward for participating, ambassadors received a personalised and automatically generated coupon. These coupons included prices such as private helicopter trips, meet & greets or Coca-Cola samples.
- Personal aftervideo
Participants received a completely personalised and Coca-Cola branded aftervideo.
- Coca-Cola ambassadors
As a result, tens of thousands of aftervideos have been posted, shared and liked online, resulting in a huge awareness boost for Coca-Cola during the summer festival season.