Red Bull

Culture Clash

 

Red Bull and LiveWall developed a website for the Red Bull Culture Clash. The Culture Clash brings different music genres together: for example grime and dubstep, but also to house and hip hop, to let them battle on stage. The website undergoes three 'phases', so that the visitor can actively participate.

Website
The website has a pre-event phase, an event phase and a post-event phase. Before the Red Bull Culture Clash starts, the website shows teasers, general information, ticket sales and a line-up. During the event LiveWall ensures that live streams are shown on the website. We also provide an online platform for different vloggers, so viewers at home can switch between what is happening on the main stage and their favorite viogger. In addition, there's interaction with the event. In the after-event phase viewers find videos and photos on the website.

Red Bull Culture Clash
Red Bull Culture Clash is based on the traditional sound clash culture in Jamaica, leaving its mark since the 60s. Who has the best and loudest sound system? The first edition of Red Bull Culture Clash took place in February 2010 in London, as part of Red Bull Music Academy .

Cases

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