LiveWall was given complete freedom to make Dancetour social and interactive. LiveWall deployed its video team to shoot all editions to be able to post these online. Also, the social media posts were displayed real-time on screen, during the events.
In addition, LiveWall formed a Facebook strategy. Thus, the 'living room DJs' were elected as the stars of Dancetour, through the Pepsi DJ Knock Out. Starting DJs could directly upload their set via Facebook and instantly share this with all his/her friends.
The DJs with the most likes were selected for the preliminary round, in which was decided who would follow in the footsteps of Hardwell and perform at Dancetour in their hometown.