At the event, social media posts with the Redken hashtags were displayed on huge screens. During presentations, attendees were able to vote and react to various questions and statements, using the PresentersWall tool. In this way, the Redken European Symposium was given an interactive touch.
Interaction during symposium in London
For the Redken European Symposium 2014, which took place in the Olympia London Venues, LiveWall cooperated with L’Oréal UK. A custom LiveWall and PresentersWall were developed for the hairdressing education event. Both tools completely matched the style of the Redken brand.