During the Amstel Gold Race, the annual most important cyclingrace of the Netherlands, thousands of fans get together to compete in the race or to support the professional cyclists.
Amstel Gold Race
Dozens of screens for an ultimate interaction
As one of the biggest beer-brands of The Netherlands, Amstel assigned LiveWall to take care of all the social interaction with the visitors at the event. In order to make this happen, LiveWall designed a personalised LiveWall tool. This displayed all types of social posts from the visitors on dozens of screens spread over the event-area. The LiveWall tool created a lot of interaction during the Amstel Gold Race.