As one of the biggest beer-brands of The Netherlands, Amstel assigned LiveWall to take care of all theÂ social interactionÂ with the visitors at the event. In order to make this happen, LiveWall designed aÂ personalised LiveWall tool. This displayed all types of social posts from the visitors on dozens of screens spread over the event-area. The LiveWall tool created a lot of interaction during the Amstel Gold Race.Â
During the Amstel Gold Race, the annual most important cyclingrace of the Netherlands, thousands of fans get together to compete in the race or to support the professional cyclists.