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LiveWall developed a campaign in cooperation with AP Hogeschool Antwerpen named Let It Glow.
Participants could put their friends in the spotlight by glowing them online. In the ‘Warmest Week of Music for Live’, AP Hogeschool Antwerpen donated one euro to charity for every person who was glowed by their friends.
In the end, more than 5000 people were glowed by their friends, which resulted in a giant filled flame.
