To overview
De challenge
To promote Spotify and Spotify artist Avicii, a Spotify campaign was created, in which participants could win a trip to Ibiza.
Spotify and Universal’s aim was to break the record of the number of streams with Avicii’s new track. LiveWall developed this campaign.
Via Facebook and Spotify ads, the campaign was brought to the attention of the (potential) participants. Your aim as a participant was to get a seat on the airplane. Who was still on the plane at the end of the campaign period of 14 days, won an all expenses paid trip to Ibiza together with Avicii. Thousands of participants battled for the price.
