During Pack&GO, KLM offers flights at very pleasing prices, for a promotional period of three weeks. Since the introduction of this concept, ‘Pack&Go’ has been a resounding success. Plenty of reason to develop an updated version for KLM’s mobile first campaign page. Based on the statistics of last year, the concept was optimized and more possibilities were added. The optimization resulted in a new and inspiring campaign page for KLM.
The renewed campaign page mainly has the purpose to inspire travelers and to introduce them with new destinations. On the page, every destination is appealingly displayed through unique content. Beautiful images of destinations all over the world, 360 views of destinations that follow your movements and City Selfies
This all resulted in a beautifully designed page filled with very helpful information; the perfect invitation to Pack and GO!