To overview
De challenge
In cooperation with Peijnenburg and Blauw Gras, LiveWall developed a Facebook application where visitors could create their ideal combination of Peijnenburg gingerbread.
Visitors of Peijnenburg were triggered to create their ideal combination. First, the type of Peijnenburg gingerbread was chosen. Secondly, there was a choice of different topics and ingredients and eventually, you could choose a name for your combination.
All entries were instantly shared on their Facebook Timeline in an original way. They were also stored in a Facebook tab, in which also all Facebook friends could see the combination.
Within days, there were more than 2000 unique Peijnenburg combinations created.
