In collaboration with Dancetour, the Pepsi DJ Knock Out was developed. In this knockout, we searched for the ultimate Pepsi DJ. Dancetour is an event, organized at 12 different locations in The Netherlands, which attracts about 200.000 visitors each year.
These DJ's could upload their own set and collect votes from their Facebook friends. The most popular DJ could participate in the qualifying rounds in one of the 12 participating cities. The winner of the local DJ Knock Out won the opportunity to debut at the Dancetour festival.